Sökning: "Nina Wilson"

Hittade 1 uppsats innehållade orden Nina Wilson.

  1. 1. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Axel Wilson; Nina Persson; [2017]
    Nyckelord :​ Brand loyalty; brand satisfaction; mental brand loyalty dimension; behavioural brand loyalty dimension; manifest brand satisfaction; latent brand satisfaction; disconfirmation paradigm;

    Sammanfattning : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. LÄS MER