Sökning: "Nina Wilson"
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1. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. LÄS MER
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