Sökning: "Nina Yousef"
Hittade 1 uppsats innehållade orden Nina Yousef.
1. An exploratory qualitative study on the impact of cancel culture on the consumer - beauty influencer relationship.
Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution School of Business, Society and Engineering, Mälardalens University Authors Ayari, Loïs Yousef, Nina (00/10/25) (99/10/21) Title: An exploratory qualitative study on the impact of cancel culture on the consumer-beauty influencer relationship. Tutor: Safari, Aswo Keywords: Influencer, beauty, cancel culture, consumer, trust, commitment Research question: How does the cancel culture phenomenon affect the relationship between the consumer and the beauty influencer? Purpose: The purpose of this study is to investigate how the cancel culture phenomenon affects the relationship between the consumer and the beauty influencer. LÄS MER