Sökning: "Ninette Hansson"

Hittade 2 uppsatser innehållade orden Ninette Hansson.

1. 1. AN ELECTRONIC ARTS CASE

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Victoria Kotras; Ninette Hansson; Léandre Tellene; [2021]
   Nyckelord :crisis management; crisis communication; brand communities; gaming industry; Business and Economics;

   Sammanfattning : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. LÄS MER

3. 2. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ninette Hansson; Vanille Cousyn Johansson; [2021]
   Nyckelord :Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

   Sammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER