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1. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms
Magister-uppsats, Lunds universitet/Institutionen för informatikSammanfattning : Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). LÄS MER
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