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  1. 1. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Ning Bao; Alla Volkovynska; [2016]
    Nyckelord :Social Networking Platforms; Social Commerce; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Sammanfattning : Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). LÄS MER