Sökning: "Non-Traditional Advertising"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Non-Traditional Advertising.

  1. 1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :My Bui; Anh Tran; [2022]
    Nyckelord :purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Sammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER

  3. 2. Why we trust What we trust

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofi Hagander; Hampus Harrysson; [2020]
    Nyckelord :Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

    Sammanfattning : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. LÄS MER

  4. 3. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
    Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER

  5. 4. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jaritza Ortega; Janina Stara; [2018]
    Nyckelord :Gender advertising; gender stereotypes; female portrayals; grooming advertisements; magazines; women’s role; Business and Economics;

    Sammanfattning : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. LÄS MER

  7. 5. Icke Traditionell eller Traditionell Annonsering? En fråga om att vara premium eller lågpris

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Delemark; Robin Westlund; [2017]
    Nyckelord :Signaling effects; traditional advertising; non-traditional advertising; brand attitude; purchase intention;

    Sammanfattning : Non-traditional advertising is growing in popularity due to an evolving marketing landscape where it is hard to reach the customers turning their backs to the advertising clutter. Advertising messages are practically everywhere ranging from your bus station all the way to your private cell phone. LÄS MER