Sökning: "Non-analytic Decision Making"

Hittade 1 uppsats innehållade orden Non-analytic Decision Making.

  1. 1. Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zoheb Salam; Constantin Von Schantz; [2017]
    Nyckelord :Expert Entrepreneurs; Entrepreneurship; Novice Entrepreneurs; Analytic Decision Making; Non-analytic Decision Making; Heuristics; Emotions; Affect; Business and Economics;

    Sammanfattning : This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. LÄS MER