Sökning: "Non-musical sound branding"

Hittade 1 uppsats innehållade orden Non-musical sound branding.

  1. 1. Ljudidentitet : Är även ett ljud värt tusen ord?

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jakob Hassel; Andreas Risberg; [2019]
    Nyckelord :Non-musical sound branding; Sound branding; Audio branding; Sonic branding; Atmospherics; Sound identity; Sound profile;

    Sammanfattning : This study brings forward the field of non-musical sound branding, concerning the use of sound in practical marketing and brand development. This interpretive, qualitative study has been conducted with the purpose of examining and explaining what aspects within non-musical sound branding that advocates and inhibits its use, ase well as exhibit how it can be created and developed. LÄS MER