Sökning: "Non-product-related-attributes"

Hittade 5 uppsatser innehållade ordet Non-product-related-attributes.

1. 1. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Christina Maria Iliadou; Mariann Ebrahim; [2022]
   Nyckelord :external design; marketing; marketing lead; design lead; co-branding; collaboration patterns; innovation; brand consistency; star-based designer.; extern design; marknadsföring; marketing lead; design lead; co-branding samarbetsmönster; innovation; varumärkeskonsistens; stjärndesigner;

   Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER

3. 2. The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Vilmer Wikström; [2021]
   Nyckelord :Brand image; Fan loyalty; Attributes; Benefits; Football;

   Sammanfattning : Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. LÄS MER

4. 3. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

   Master-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Författare :William Rydell; Julian Kneubühler; [2018]
   Nyckelord :Personal brand; shared field of play; being part of a team; being part of an organization;

   Sammanfattning : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. LÄS MER

5. 4. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jutta Hedlund; Karla Mattero; [2018]
   Nyckelord :Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

   Sammanfattning : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. LÄS MER

7. 5. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

   Master-uppsats, SLU/Dept. of Economics

   Författare :Axel Andersson; Ulrik Granath; [2012]
   Nyckelord :brand equity; brand image; brand loyalty; Hedonic pricing;

   Sammanfattning : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. LÄS MER