Sökning: "Nordic sports businesses"

Hittade 1 uppsats innehållade orden Nordic sports businesses.

  1. 1. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Aleksi Leino; August Rosén; [2020]
    Nyckelord :Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Sammanfattning : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. LÄS MER