Sökning: "Noushan Memar"
Hittade 5 uppsatser innehållade orden Noushan Memar.
1. The Effects of Environmental Policies on Companies' Competitive Advantage through Green Supplier Selection : An exploratory multiple case study on the Swedish hotel industry
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: (05/01/2022) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Fernando Aliaga Narva, Chiara Schneider, Lisa Weller Title: The Effects of Environmental Policies on Companies’ Competitive Advantage through Green Supplier Selection Tutor: Noushan Memar Keywords: environmental policies, green supplier selection, competitive advantage, eco-labels, green labels, environmental awareness Research Question: How do environmental policies influence companies’ competitive advantage through green supplier selection? Purpose: This research aims to explore and gain an understanding of the connection between environmental policies and competitive advantage. Thus, the purpose of this study is to contribute to companies and their suppliers’ future operations and potentially reveal how they can gain a competitive advantage. LÄS MER
2. Robotic Powered Satisfaction? A Quantitative Study on The Impact of Robotization on Job Satisfaction
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Level: Bachelor Thesis in Business Administration, 15 ECTS. Department: School of Business, Society and Engineering, Mälardalen University Authors: Guillermo Berrojo Romeyro Mascarenhas (2001/06/14), Alaa Tish (1994/01/10), Aymen Safi (2000/03/27). LÄS MER
3. The Impact of Instagram Influencers on Consumer Purchasing Intention
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. LÄS MER
4. The relationship between sports marketing & consumers purchase intention
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm Sohrab Haidari Viktor Nilsson (95/11/02) (93/01/08) (96/02/26) Title: The relationship between sports marketing and consumer purchase intention. Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at sponsored events? Purpose: Explore the sports marketing at sponsoring events and investigating whether the result of strategic alliances such as sponsorship activities at events are leading the consumer of the event into becoming consumers of the companies’ brands. LÄS MER
5. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. LÄS MER
