Sökning: "Nuchanart Lertrattananon"

Hittade 1 uppsats innehållade orden Nuchanart Lertrattananon.

  1. 1. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Nyckelord :excellant;

    Sammanfattning :                                                                        Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). LÄS MER