Sökning: "Nudge"

Visar resultat 1 - 5 av 63 uppsatser innehållade ordet Nudge.

  1. 1. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Johansson; [2020-08-31]
    Nyckelord :nudging; sustainable consumption; injunctive norm; descriptive norm; Fairtrade; KRAV; EU Organic;

    Sammanfattning : MSc in Economics.... LÄS MER

  2. 2. Kan nudging främja hållbara premiepensionsplaceringar?

    Kandidat-uppsats,

    Författare :Julia Bjerkesjö Dahlberg; Ellen Österlund; [2020-07-01]
    Nyckelord :Nudging; nudge; sustainable investments; cognitive dissonance; values; premium pension; behavioral economics; behavioral finance; sustainability; investment decision;

    Sammanfattning : The interest in sustainability has increased among private investors and a gradual increase in SRI is the result. However, there still seems to be a gap between people’s values and interest in sustainability and how individuals actually invest. LÄS MER

  3. 3. Are you cheap or climate friendly? Applying nudge theory to lower meat purchasing in grocery stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Fredholm; Erik Karlsson; [2020]
    Nyckelord :nudge theory; System 1 and System 2; consumer behavior; meat consumption; grocery stores; Business and Economics;

    Sammanfattning : The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. LÄS MER

  4. 4. Nudging - Mindre är mer : En experimentell studie ur ett konsumentperspektiv

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sara Moberg; Emma Sardal; [2020]
    Nyckelord :Nudge; nudging; beslutsarkitektur; påträngandegrad; offentlig avsändare; privat avsändare; konsumentattityd; antagande av nudge.;

    Sammanfattning : Nudge syftar till att knuffa individer till att ta val som är i enlighet med deras välmående genom att göra förändringar i den miljö inom vilken individen tar beslut. För att få människor att ta särskilda beslut kan nudge delas in i låg och hög påträngandegrad baserat på hur stor graden av påträngande är på individens autonomi. LÄS MER

  5. 5. A Virtual Step towards Ecological Sustainability : Nudging people to reflect on their everyday actions through VR experiences

    Master-uppsats, Linköpings universitet/Institutionen för teknik och naturvetenskapLinköpings universitet/Tekniska högskolan

    Författare :Chetana Deshpande; [2020]
    Nyckelord :Design; Research through Design; Immersive experiences; Environmental communication; User experience; Behavior change; Nudging; Reflection.;

    Sammanfattning : With an attempt to connect ecological sustainability to users in a fun and interactive way that can nudge them into reflection of their everyday actions, this design research project tries to answer the main research question: How might we use immersive experiences in virtual environments to nudge participants into reflection; specifically, on climate change and sustainable behaviour? The available context, both in terms of climate change and the opportunity that exists in the communication of it; along with the design tools and good practices available were studied. Different design methodologies were reviewed to formulate a personalised yet well-grounded method, that was followed in this project. LÄS MER