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1. 1. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
   Nyckelord :Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

   Sammanfattning : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. LÄS MER