Sökning: "Oatly"

Visar resultat 6 - 10 av 94 uppsatser innehållade ordet Oatly.

1. 6. The Underdog Brand Position

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Nyckelord :Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Sammanfattning : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. LÄS MER

3. 7. The potential effects of the new FDI screening mechanism on Chinese FDI in Sweden

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jovan Abdulrahman; Likun Sun; [2023]
   Nyckelord :FDI screening; M A; Sweden; Regulation EU 2019 452;

   Sammanfattning : Background: Regulation (EU) 2019/452 provides a European Union framework for the screening of direct investments from non-EU countries on the grounds of security or public order. It has taken effect for three years; however, Sweden is at a stage of preparatory to enact such a mechanism. LÄS MER

4. 8. Oatly och Blackstone-krisen : En retorikanalys av krishantering på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Denise Åhnstrand; Almy Kjellberg Olofsson; [2023]
   Nyckelord :Crisis Management; Crisis Communication; Instagram; Oatly; Blackstone; crisis; Krishantering; Kriskommunikation; Instagram; Oatly; Blackstone; kris;

   Sammanfattning : Oatly and the Blackstone Crisis: A Rhetorical Analysis of Crisis Management on Instagram This study looks into the crisis that arose when Oatly announced Blackstone as their new investors. With their new investors Oatly got a backlash with a lot of criticism for the new investment, which affected Oatlys image as a sustainable company. LÄS MER

5. 9. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Hanna von Ahn; [2023]
   Nyckelord :Critical discourse analysis; discourse; interdiscursivity; Oatly; advertising campaign; woke marketing; woke-washing;

   Sammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER

7. 10. To be canceled or not to be canceled -that's the question : En kvalitativ studie om Oatlys och Starbucks kriskommunikation efter deblivit canceled

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Ania Kazanowska-Nunez; Levicia Newman; [2022]
   Nyckelord :Cancel culture; Ethical consumerism; Image repair theory; Oatly; Retorikanalys; Situational crisis communication theory; Starbucks; Woke-ism;

   Sammanfattning : During the last few years, Cancel culture became a significant part of the social mediaculture. The new phenomenon aims to call out people or companies that have acted in a wayt hat does not go with the values of the consumers, which leads to a canceling. LÄS MER