Sökning: "Octalysis Framework"
Visar resultat 1 - 5 av 13 uppsatser innehållade orden Octalysis Framework.
1. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application
Kandidat-uppsats, Uppsala universitet/Institutionen för speldesignSammanfattning : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. LÄS MER
2. APPLYING GAMIFICATION ELEMENTS TO AN ONLINE CASINO PLATFORM
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Gamification is one of the most effective ways of creating and keeping high engagement among people. It is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. LÄS MER
3. Exploring News Engagement among Young Adults through Motivational Core Drives
Master-uppsats, Södertörns högskola/MedieteknikSammanfattning : This study uses a qualitative methodological approach to investigate how core drives from the Octalysis framework can influence news engagement among young adults. This study conducts semi-structured interviews to identify young adults’ core drives and attitudes that influence news engagement, followed by participatory design sessions in order to explore gamification opportunities. LÄS MER
4. A new era of gamified financial applications: What does it mean? : A Qualitative study on how Gamification can influence user's motivation in MFAs.
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : .... LÄS MER
5. Gamification and its effect on investor behaviour : A qualitative study investigating the gamified trading platform Avanza
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The gamification trend has in recent years gained a strong hold across the field of finance. Market participants are leveraging the benefits of implementing game-design elements to previously mundane banking activities. LÄS MER