Sökning: "Odd Brand"

Hittade 5 uppsatser innehållade orden Odd Brand.

  1. 1. The Odd Couple

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jesper Gunnarsson; Lukas Morneweg; [2022]
    Nyckelord :Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

    Sammanfattning : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. LÄS MER

  3. 2. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Anna Sjöstedt; Jeanette Bohman; [2015]
    Nyckelord :Brand Image; Brand Identity; Brands; Brand Equity; Brand Associations; Brand Personality;

    Sammanfattning : The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. LÄS MER

  4. 3. “Fashion SMEs taking over the world” – a case study of Alice & Sens, Boomerang and Odd Molly

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Charlotta Fredriksson; Wioleta Tall; Mikaela Senator; [2009]
    Nyckelord :internationalization; SME; fashion; brands; networks; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to identify potential factors impacting the internationalization process of a small- or medium sized fashion company. We aim to shed light on potential key factors that can provide an understanding of a successful internationalization process and illustrate our findings in a model applicable to firms with similar characteristics. LÄS MER

  5. 4. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Einarsson; Kristin Ahlberg; [2008]
    Nyckelord :Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Sammanfattning : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. LÄS MER

  7. 5. Drivers of gross margins in UK retail electricity

    Magister-uppsats, Institutionen för ekonomisk och industriell utveckling

    Författare :Dan Törnqvist; Daniel Milione; [2007]
    Nyckelord :Electricity; retail; gross margins; drivers; energy; market analysis; UK;

    Sammanfattning : This thesis aims at explaining why the UK residential electricity (retail) market enjoys high gross margins in comparison to Vattenfall’s markets in for example Sweden. Gross margin is the difference between selling price and purchase costs, in this case the wholesale electricity price. LÄS MER