Sökning: "Offentlig diplomati"
Visar resultat 1 - 5 av 11 uppsatser innehållade orden Offentlig diplomati.
1. När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This study aims to contribute to the research field of public diplomacy and nation branding on social media. The study examines how Swedish government representatives communicated nation branding, reputation management and public diplomacy. LÄS MER
2. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. LÄS MER
3. Sydkoreansk propagandaföring i svensk press under 1970-talet
Magister-uppsats, Umeå universitet/Institutionen för idé- och samhällsstudierSammanfattning : .... LÄS MER
4. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier
Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER
5. En narrativ analys av den offentliga diplomatiska strategin: Sveriges strategiska politiska kommunikation i sociala medier
Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : The field of public diplomacy has become increasingly dependent on the general digitalization in society, and its use of social media platforms as a mean to spread their political message to the general public. Digitalization has made public diplomacy more attainable for the masses, but it has also given states a larger responsibility in which messages they want to convey to the public. LÄS MER