Sökning: "Oguz Tayan"

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  1. 1. Den varumärkesuppbyggande processen : En fallstudie på en fackförening

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Oguz Tayan; Tony Koski; [2005]
    Nyckelord :Business studies; brand managment; Företagsekonomi; varumärken; brand managment;

    Sammanfattning : Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure. Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors. LÄS MER