Sökning: "Ole Liljefors"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Ole Liljefors.
1. Students Brand Preferences Between Apple and Samsung Smartphone
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Date May 2012 University Mälardalen University School of Sustainable Development of Society and Technology Course Master Thesis, EFO 705 Authors Maha Al-azzawi & Mac Anthony Tutor Carl G Thunman Examiner Ole Liljefors Title Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study Is to compare student brand preference between Apple and Samsung Smartphone Methodology Quantitative research approach Conclusion This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. LÄS MER
2. Success factors of entrepreneurial small and medium sized enterprises in the Gnosjö municipality
Magister-uppsats, Akademin för ekonomi, samhälle och teknikSammanfattning : Date of final Seminar: June 8th, 2012 Title: Success factors of entrepreneurial small and medium sized enterprises in Gnosjö municipality Authors: Johan Eriksson and Muyu Li Group Number: 2898 Supervisor: Michaël Le Duc Examiner: Ole Liljefors Research Question: What important factors affect the success of entrepreneurial SMEs in the Gnosjö municipality? Background: With the economic crisis and recession, the world has begun to take notice of SMEs (small and medium sized enterprises). With an unemployment rate of just 1% and about 1500 companies - most of them successful by almost any definition and with a population of 9500, if there is such a thing as an SME region in Sweden, the Gnosjö municipality is it. LÄS MER
3. Managing cultural differences in MNE: a case study on IKEA in China and their staffs
Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. LÄS MER
4. SUHF-modellen jämförd med ABC-systemet
Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Sammanfattning – ”SUHF-modellen jämförd med ABC-systemet” Datum: 19 januari, 2012 Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS Institution: Akademin för hållbar samhälls- och teknikutveckling, HST, Mälardalens högskola Författare: Madelene Danielsson Mariam Khazal Hiro Saaid22 juni 1987 20 februari 1986 10 april 1985 Titel: SUHF-modellen jämförd med ABC-systemet Handledare: Ole Liljefors Nyckelord: SUHF-modellen, ABC-systemet, universitet, indirekta kostnader, full kostnadstäckning Frågeställning: Vad kännetecknar SUHF-modellen respektive ABC-systemet? Hur är SUHF-modellen uppbyggd jämfört med ABC-systemet? Syfte: Syftet med den här uppsatsen är att beskriva och analysera de skillnader och likheter som finns mellan SUHF-modellen och ABC-systemet. Metod: Studien var av kvalitativ karaktär och baserades på sekundärdata i form av vetenskapliga artiklar och böcker inom ämnet ABC-systemet i lärosäten. LÄS MER
5. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Abstract Title: Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program: International Marketing Authors: Miss Warangkana Kombenjamas (19801029) Miss Nuchanart Lertrattananon (19870818) Supervisor: Jean-Charles Languilaire Examiner: Ole Liljefors Final Seminar: 30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose: To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method: This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). LÄS MER
