Sökning: "Olga Göcmen"

Hittade 1 uppsats innehållade orden Olga Göcmen.

  1. 1. Anpassningar vid etablering för snabbmatskedjor i Saudiarabien‏ : Svenska Max till den arabiska halvön

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Olga Göcmen; Saman Saidi; Behzad Sourati; [2007]
    Nyckelord :Saudi Arabia; psychic distance; culture; adaptations; Fast-food business; Max AB; McDonald’s; Snabbmatsbranschen; Max AB; McDonald’s; Saudiarabien; psychic distance; kultur; anpassningar;

    Sammanfattning : Our increasingly globalized world has contributed to that more Swedish companies has expanded their business to more distant areas. One of these Swedish companies that now stands before their first international expansion is the Swedish fast-food chain Max AB. LÄS MER