Sökning: "Olga Mazur"

Hittade 1 uppsats innehållade orden Olga Mazur.

  1. 1. Customer driven innovation

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Olga Mazur; Katsiaryna Archakova; [2011]
    Nyckelord :innovation; company; customer involvement; motives; obstacles;

    Sammanfattning : Cooperation between customers and companies has existed for a long time. However, the role of a customer was rather passive and organizations were the ones who dictated their rules and took a leading role in the process of product creation. LÄS MER