Sökning: "Olga Wang"

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  1. 1. Sustainability Marketing Communications. Current State and Future Trends in Marketing Communications. Benchmarking.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Íñigo Guerrero; Dian Wang; Olga Kulak; [2011]
    Nyckelord :Social Network; Skånemejerier; Benchmarking; Trends; Sustainability Marketing Communicatiions; Sustainability; Sustainability Marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The new term “sustainability marketing communications” emerged and the has gained increased interests and implementations in recent years. The aim of the degree project is to provide suggestions to Skånemejerier on the basis of current state in dairies and trends in marketing communications in the entire industry. LÄS MER