Sökning: "Oliver Esterhammer"

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  1. 1. The Triggers of Buyers Regret of Impulsive Purchases

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Oliver Esterhammer; Jiahao Huang; [2017]
    Nyckelord :impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

    Sammanfattning : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. LÄS MER