Sökning: "Oliver Johnsson"

Hittade 2 uppsatser innehållade orden Oliver Johnsson.

  1. 1. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Nyckelord :Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Sammanfattning : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. LÄS MER

  2. 2. Effekten av fysisk träning på e-sportprestation

    Kandidat-uppsats, Högskolan Dalarna/Idrotts- och hälsovetenskap

    Författare :Oliver Johnsson; [2017]
    Nyckelord :Electronic sports; e-sport; exergames; Wii sports; sedentary; physical inactivity; physical training; physical activity; enhanced performance; E-sport; exergames; Wii sport; stillasittande; fysisk inaktivitet; fysisk träning; fysisk aktivitet; förbättrad prestation.;

    Sammanfattning : Purpose The purpose of this study was to investigate the effects of physical exercise on different skills that affect e-sports performance for e-sportsmen at amateur level in the game Overwatch. This is to gain knowledge about how e-sports training could be developed and streamlined. LÄS MER