Sökning: "Oliver Lund"
Hittade 3 uppsatser innehållade orden Oliver Lund.
1. Modeling and simulation of chromatographic separation in Modelon Impact
Master-uppsats, Lunds universitet/Kemiteknik (CI)Sammanfattning : The aim of this master thesis is to implement a previously modeled chromatographic adsorp-tion process from MatLab into the Modelon Impact, a simulation software. Modelon Impact is using Modelica as language syntax that is useful for creating a large system of interconnected models that has the potential to work in different configurations. LÄS MER
2. Country of Origin Branding: The Case of Air Canada
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. LÄS MER
3. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. LÄS MER