Sökning: "Oliver Victor Ether Pawela"

Hittade 1 uppsats innehållade orden Oliver Victor Ether Pawela.

  1. 1. Group context effects on consumers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oliver Victor Ether Pawela; Noah Sallmander; [2018]
    Nyckelord :Group Context; Comparative study; Consumer behaviour; Eye-tracking; Financial data;

    Sammanfattning : The research investigates how group context affects consumer behaviour and compares the results to individual shoppers whose behaviour so far have dominated the fields of marketing and consumer research. The extent of this research is further extended to exploring socio-demographic and situational moderators of individual and group shopping behaviour. LÄS MER