Sökning: "Olivia Fahlander"

Hittade 1 uppsats innehållade orden Olivia Fahlander.

  1. 1. Tjänstesamverkans betydelse för resultatet av en fungerande PR-tjänst

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fahlander Olivia; Hellgren Modig Caroline; [2017]
    Nyckelord :PR; Cooperation; Collaboration; Negotiation; Communication; Trust; Business-tobusiness; PR; samarbete; samverkan; förhandling; kommunikation; tillit; Business-to-business;

    Sammanfattning : The purpose of this study is to create an understanding of how the interaction between PR consultants and PR service providers can affect the performance of a PR service, as well as showing how PR consultants and buyers can act to initiate and further develop an efficient collaboration. The study uses multimethod research and is based on a deductive approach. LÄS MER