Sökning: "Olivia Pivén"
Hittade 2 uppsatser innehållade orden Olivia Pivén.
1. A Race to the Top in the Era of Artificial Intelligence - A Qualitative Study examining challenges & opportunities for small and medium sized Swedish companies in AI adoptionMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : Background & Purpose:This study focuses on challenges to AI adoption in small- and medium sized enterprises (SMEs)in Sweden, as well as solutions to these challenges. The background, and the reason for studyingthe topic, lies in Sweden’s stated vision of becoming one of the world leaders in adopting thepowers of Artificial Intelligence (AI). LÄS MER
2. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina TricotKandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen
Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER