Sökning: "Olivia Pivén"

Hittade 2 uppsatser innehållade orden Olivia Pivén.

  1. 1. A Race to the Top in the Era of Artificial Intelligence - A Qualitative Study examining challenges & opportunities for small and medium sized Swedish companies in AI adoption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Dahlqvist; Olivia Pivén; [2020-07-22]
    Nyckelord :Artificial Intelligence; Technology Innovation Diffusion; Digitalization; Strategic management; Change management; Culture of innovation; Innovation management;

    Sammanfattning : Background & Purpose:This study focuses on challenges to AI adoption in small- and medium sized enterprises (SMEs)in Sweden, as well as solutions to these challenges. The background, and the reason for studyingthe topic, lies in Sweden’s stated vision of becoming one of the world leaders in adopting thepowers of Artificial Intelligence (AI). LÄS MER

  2. 2. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina Tricot

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Olivia Pivén; Sara Svärd; [2018-05-31]
    Nyckelord :Export Strategy; Frugal Innovation; International marketing; Local Adaption; Marketing Communication; Psychic Distance; Retail; Sales Channel.;

    Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER