Sökning: "Olivia Törner"
Hittade 1 uppsats innehållade orden Olivia Törner.
1. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. LÄS MER
Resultatsidor:
1