Sökning: "Olle Tallving"
Hittade 1 uppsats innehållade orden Olle Tallving.
1. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. LÄS MER
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