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1. Guerrilla Marketing Technique Effectiveness: A Quantitative Experiment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In the past, guerrilla marketing was about getting maximum impact for the least amount of advertising dollars. Now, big companies are spending substantial amounts of money on campaigns that are more subtle and can appear ‘grassroots’ to consumers. LÄS MER
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