Sökning: "Omar Peter"

Hittade 2 uppsatser innehållade orden Omar Peter.

1. 1. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zinar Omar; Sarah Jørgensen; [2020]
   Nyckelord :Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

   Sammanfattning : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. LÄS MER

3. 2. Determinants of Mergers and Acquisitions in the Energy Industry - Evidence from the European Market

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Omar Abzahd; Ulises Sahagun; Peter Meyerson; [2009]
   Nyckelord :Mergers and Acquisitions; determinants of M A; European Energy Industry; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The energy industry in Europe has been exposed to major changes since the early 1990s. What effects this changing market scene has had on the companies active in the energy industry is an interesting research area. LÄS MER