Sökning: "Omni-channels"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet Omni-channels.

1. 1. Butiksdöden : En kvalitativ studie om det digitaliserade samhället

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Joelle Antar; Isabella Samuelli; [2021]
   Nyckelord :retail apocalypse; retail; physical stores; digitalization; e-commerce; online channels; omni channels and sales channels; Butiksdöd; Fysisk handelsplats; Detaljhandel; Digitalisering; E-handel; Onlinekanaler; Omnikanal; Försäljningskanaler.;

   Sammanfattning : Retail apocalypse has been discussed as a result of the increasing online consumption due to a digitalized society. Many researchers claim that the future of consumption will solely take place digitally, that the physical store won't have an actual function and will eventually get replaced by new appealing meeting places online. LÄS MER

3. 2. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand

   Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

   Författare :Christoffer Jakobsson; Aein Nourparvar; [2021]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. LÄS MER

4. 3. Jag vill ha matkassen hemkörd numera : En kvalitativ fallstudie om e-handelsmodeller inom dagligvaruhandeln

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Johan Jansson; Erik Wetterdal; [2021]
   Nyckelord :e-commerce; grocery shopping; franchise; dark store; decentralization; competition; vertical integration; horizontal integration; omni channels; e-handel; dagligvaruhandel; franchise; dark store; decentralisering; konkurrens; vertikal integration; horisontell integration; omnikanaler;

   Sammanfattning : Background: E-commerce for groceries is growing and growing in Sweden and pure ecommerce companies are constantly entering the market. This study is based on Ica, which for a long time has been successful in the physical market through decentralization and the Ica-idea with individual retailers incollaboration and physical stores. LÄS MER

5. 4. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Simon Einarsson; [2020-06-23]
   Nyckelord :Shopping; Shopping practice; Omni-channel; Customer journey;

   Sammanfattning : Proceeding from the practice theory perspective, the aim of this thesis is to contribute to a better understanding of today’s shopping within the retail industry. The purpose of this thesis is to examine how the practice of shopping is performed within today’s omni-channel based retailing. LÄS MER

7. 5. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

   M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linn Andersson; Cassandra Thomas; [2020]
   Nyckelord :Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

   Sammanfattning : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. LÄS MER