Sökning: "Omnichannel retailing"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Omnichannel retailing.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

3. 2. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Song Thu Nguyen; Joo Won Lee; [2023]
   Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

   Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER

4. 3. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process

   Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling

   Författare :Moa Andersson; Evelina Krassow; [2023]
   Nyckelord :Logistics; Supply chain management; Supply chain; Supply chain processes; Omnichannel; Omnichannel retailing; Consequences; Order fulfilment; Demand Managment; Process;

   Sammanfattning : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. LÄS MER

5. 4. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Katarina Knobel; [2022]
   Nyckelord :omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

   Sammanfattning : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. LÄS MER

7. 5. Impactful Digital Transformation for Retail Employees : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Amanda Aniansson; Sarah Ebrahimi; [2022]
   Nyckelord :Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER