Sökning: "Omnichannel"

Visar resultat 16 - 20 av 97 uppsatser innehållade ordet Omnichannel.

  1. 16. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
    Nyckelord :online customer experience; customer experience; fast fashion; Business and Economics;

    Sammanfattning : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. LÄS MER

  3. 17. Online i offline : En studie om hur digital integration i butiker förändrar köpbeteenden hos konsumenter

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hannah Brandt; Elisabeth Hagman; [2022]
    Nyckelord :Omnichannel; detaljhandeln; köpbeteende; upplevelse; inställning; tillgänglighet; tid;

    Sammanfattning : Det finns mer integrerade inslag av digital teknik i fysiska butiker inom detaljhandeln. Tidigare forskning har visat att inslagen har primärt resulterat i en positiv inställning hos konsumenter. I denna kvalitativa studie undersöks hur konsumenters köpbeteende förändras utifrån den ökade digitala integrationen. LÄS MER

  4. 18. Impactful Digital Transformation for Retail Employees : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Amanda Aniansson; Sarah Ebrahimi; [2022]
    Nyckelord :Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER

  5. 19. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Nyckelord :Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Sammanfattning : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. LÄS MER

  7. 20. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Moa Udén; Lina Andersson; [2021-06-23]
    Nyckelord :;

    Sammanfattning : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. LÄS MER