Sökning: "Online Employee Endorsement"

Hittade 1 uppsats innehållade orden Online Employee Endorsement.

  1. 1. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

    Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Erika Stenman; [2019]
    Nyckelord :Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

    Sammanfattning : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. LÄS MER