Sökning: "Online Hotel Booking"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Online Hotel Booking.

  1. 1. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Joan Parvazi Nia; Daniel Regnér; [2023]
    Nyckelord :service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

    Sammanfattning : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. LÄS MER

  3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hugo Svensson; William Sundén; [2023]
    Nyckelord :Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Sammanfattning : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. LÄS MER

  4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sebastian Davidsson; [2023]
    Nyckelord :Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Sammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER

  5. 4. Change in guest behavior during the COVID-19 pandemic : Research study of health spa hotels in Slovakia

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Veronika Madunická; [2022]
    Nyckelord :Hotel industry; COVID-19 pandemic; Guest behavior; Global pandemic; Slovakia; Health spa hotels; Behavioral impact;

    Sammanfattning : The global tourism and hotel industry have been among the fastest-growing sectors for years. However, the global pandemic of COVID-19 caused extreme disruption and changed the situation all around the globe. LÄS MER

  7. 5. Vem avgör, du eller eWOM? : En kvalitativ studie om hur electronic word of mouth påverkar konsumenters köpbeslut med fokus på onlinebokningar av hotell

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Ikraan Ilmi Awad; Isac Rojas; [2022]
    Nyckelord :Electronic word of mouth; eWOM; hotel bookings; online reviews; purchase decision process; purchase decision; Elektronisk word of mouth; eWOM; hotellbokningar; onlinerecensioner; köpbeslutsprocessen; köpbeslut;

    Sammanfattning : Syfte: Syftet med studien är att bidra med kunskap om eWOM:s inflytande på konsumenters köpbeslut när de bokar ett hotell online samt betydelsen av konsumenternas uppfattning av recensioners trovärdighet. Teori: Studien utgår från teorier om köpbeslutsprocessen, elektronisk word of mouth (eWOM), onlinerecensioner, eWOM på sociala medier och trovärdighet inom eWOM. LÄS MER