Sökning: "Online Service Marketplace"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Online Service Marketplace.

  1. 1. Shifting Gears: Entering the Automotive Vertical

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Tobias Anderberg; Axel Svensson; [2023]
    Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

  3. 2. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och Design

    Författare :Emma Franzon; Joanna Liljedahl Hildebrand; [2022]
    Nyckelord :User-Centred Design; Usability Testing; Usability Evaluation; Vestiaire Collective; Circular Marketplace; Persuasive Technology; Technology and Engineering;

    Sammanfattning : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. LÄS MER

  4. 3. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Nyckelord :e-commerce; e-service quality; online sales channels; consumer behaviour;

    Sammanfattning : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. LÄS MER

  5. 4. Customer Involvement in the Product DevelopmentProcess at an SME Digital Business Platform

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :ASTRID INGELS; YLVA SANNERUD; [2021]
    Nyckelord :User involvement; Customer Satisfaction; User research; Product development processes; Software development processes; Platform business; Användarinvolvering; Kundnöjdhet; Användarundersökning; Produktutvecklingsprocesser; Mjukvaruutvecklings-processer; Plattformsföretag;

    Sammanfattning : Some of the world’s most valuable companies today are platform businesses. Both smaller and larger companies are turning their product and service development from a linear developmentapproach to a platform approach. LÄS MER

  7. 5. Setting Up Shop in the Digital Bazaar – Bangladeshi Blue-Collar Service-Providers’ Adoption of a Business Aggregator

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Shantana Shahid; [2020]
    Nyckelord :Innovation adoption; Diffusion of innovations; Business aggregator; Platform economy; Multi-sided platforms; Sheba.xyz; ICT4D; C4D; Digitalisation; Digital inclusion; Gig workers; Dhaka; Micro-entrepreneurs; Own-account workers; Digital marketplace; Service marketplace; Supply-side users;

    Sammanfattning : This essay explores the early experiences of Bangladeshi blue-collar service workers in digitalising their livelihoods. It is a qualitative study that surveys and interviews service-providers in Dhaka who use the business aggregator platform Sheba. LÄS MER