Sökning: "Online Travel Agency"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden Online Travel Agency.

  1. 1. Estimating the Impact of Website Changes on Conversion Rates

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Författare :Jan Jarco; [2023]
    Nyckelord :website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

    Sammanfattning : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. LÄS MER

  3. 2. Hur mörkt är ett mörkt mönster?

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Tommy Johansson; Karin Öberg; [2023]
    Nyckelord :Dark patterns; Deceptive design; Design Patterns; Interaction design; UX-design; UI-design; Design Ethics; Cognitive Biases; Online Travel Agency; Dark patterns; Deceptive design; Designmönster; Interaktionsdesign; UX-design; UI-design; Designetik; Kognitiva Biaser; Onlineresebyrå;

    Sammanfattning : Dark Patterns är designmönster som används av företag i syfte att manipulera användare till att fatta beslut som de möjligtvis inte hade gjort annars och som inte gynnar deras egna intressen. Den här studien undersöker användarens upplevelse och perspektiv på dark patterns på en onlineresebyrås hemsida där dark patterns används flitigt. LÄS MER

  4. 3. Rail-air transport competition : A discrete choice analysis along with an international empirical investigation

    Master-uppsats, KTH/Transportplanering

    Författare :Evgeny Nikolaev; [2022]
    Nyckelord :;

    Sammanfattning : There is an increasing interest among many nations to decrease CO2 emissions.Promoting more sustainable modes of transportation is one particular area that has roomfor improvement. For instance, short and medium distance flights can bepotentially substituted by high-speed rail (HSR). LÄS MER

  5. 4. Online Education : A study about students motivations and personalization

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Vu Duy Vu Manh; [2021]
    Nyckelord :;

    Sammanfattning : Because of the pandemic Coronavirus and proposals from the Swedish Public Health Agency, schools in Sweden had to adjust their teaching to distance education. The purpose of this study is to study students' motivation, understand what is inspiring for students, many students lack inspiration. LÄS MER

  7. 5. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Magdalena Nake; [2020]
    Nyckelord :Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

    Sammanfattning : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. LÄS MER