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Visar resultat 1 - 5 av 21 uppsatser som matchar ovanstående sökkriterier.
1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER
2. The illegal drug trade on social media : Does social media increase the use of drugs among young people?
Master-uppsats, Malmö universitet/Institutionen för kriminologi (KR)Sammanfattning : Background: Young people is associated with a significant increase in risky health behaviors, such as substance use and behavioral addictions. Previous research suggests that social media is increasingly being used for illegal drug trade. LÄS MER
3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER
4. Personlig integritet och personanpassade annonser : En kvalitativ studie om konsumenters upplevda fördelar och risker med insamling av personliga uppgifter till personanpassad annonsering
Kandidat-uppsats, Södertörns högskolaSammanfattning : Purpose: The purpose of the study is to investigate how consumers reason about personalized online advertising. Research questions: Do consumers perceive the risks and benefits of personalized online advertisements? How do consumers adapt their behavior based on the risks and benefits perceived by online personalized advertisements? Methodology: This study is implemented using a qualitative research method and a deductive approach. LÄS MER
5. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. LÄS MER