Sökning: "Online behavioral targeting"
Visar resultat 1 - 5 av 8 uppsatser innehållade orden Online behavioral targeting.
1. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER
2. Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram.
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. LÄS MER
3. Förföljd av reklam? - En utredning om skyddet mot individanpassad onlinereklam
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : Digitaliseringen har lett till ett nytt marknadsföringslandskap där näringsidkare i allt större utsträckning använder sig av information om konsumenten för att skapa reklam på individnivå. Genom analys av olika typer av data som enskilda lämnar ifrån sig på den digitala och/eller fysiska marknaden kan företag identifiera potentiella konsumenter och målinrikta sin reklam. LÄS MER
4. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. LÄS MER
5. Attityder till personifierad reklam på Facebook. : En kvantitativ studie om Generation Y:s attityder gentemot riktade annonser på Facebook.
Kandidat-uppsats,Sammanfattning : Social media and networking sites are an integral part of many individuals’ everyday life and the platforms are growing in both popularity and number of users every day. Facebook, being the most popular social networking site in Sweden, is an excellent place for advertisers to communicate with potential customers and consumers. LÄS MER
