Sökning: "Online internationalization"
Visar resultat 1 - 5 av 24 uppsatser innehållade orden Online internationalization.
1. Internationalization of Digital Firms: Overcoming Costs and Challenges
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Digital firms are becoming increasingly important actors in the business environment and society. Commonly, digital firms have been argued to have particularly good o pportunities to internationalize due to their unique characteristics. LÄS MER
2. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. LÄS MER
3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER
4. Curse or Blessing?: The internationalization process of Born Globals in times of COVID-19 : A Swedish Perspective
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : There has been an increase in research on the internationalization of so-called born-globalfirms. However, this research primarily focused on the internationalization process duringcalmer times. So far, little attention has been paid to internationalization during times of crisis. LÄS MER
5. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. LÄS MER