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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Factors that make non buyers hesitant to buy groceries online

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Sargon Korea; Julia Le; Rubar Onursal; [2021]
   Nyckelord :Non buyers; Online grocery; Theory of planned behavior; Technology acceptance model;

   Sammanfattning : What are the factors that make non buyers hesitant to buy groceries online? The purpose of this study is to examine why non buyers hesitate to buy groceries online. Different factors are linked to two theoretical frameworks, namely Theory of planned behavior (TPB) and Technology acceptance model (TAM). LÄS MER

3. 2. Effects of Perceived Risks on Online Shopping Behavior

   Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Författare :Abu Bakr Nadeem Azhar; [2019]
   Nyckelord :Online Shopping; Perceived Risks; Online buyers; Online non-buyers; Online Shopping Behavior;

   Sammanfattning : Online shopping is rapidly expanding across the globe including developing markets. The consumer is under the perception of different types of risks associated with online shopping which may damage him. LÄS MER