Sökning: "Online-communication"

Visar resultat 11 - 15 av 96 uppsatser innehållade ordet Online-communication.

1. 11. Fashion marketing's role in purchase pressure

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Sara Hjälmeby; Sophie Vigren; [2022]
   Nyckelord :Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

   Sammanfattning : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. LÄS MER

3. 12. ” It is with great curiosity the world is watching Sweden take lead in the race to save our climate” : A content analysis – the representation of climate and the environment in relation to Agenda 2030 in the Swedish government online communication

   Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Joanna Andersson; [2022]
   Nyckelord :Agenda 2030; Sustainable development goals; Sweden; Political communication; Instagram; Social media platforms; Environment Climate;

   Sammanfattning : 2022 is election year in Sweden and at the same time we are approaching year 2030 fast. Because of that, it is of interest to analyze how the Swedish government is communicating Agenda 2030 and the SDGs, with a special focus on climate and the environment, on their official Instagram account and website. LÄS MER

4. 13. Evaluation of a Solar Map : Investing in Household PV from a Prosumer Standpoint

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Lina Hjort; [2022]
   Nyckelord :Solar map; prosumers; solar PV; consumer behavior; decision making; Solkarta; prosument; solceller; konsumentbeteende; beslutsfattning;

   Sammanfattning : Investment in solar power is increasing in Sweden and especially the smaller installation below 20 kW which is typical for villa roofs. Potential prosumer can use a solar map, an interactive online tool, to investigate the solar potential of their roof based on a geographical data. LÄS MER

5. 14. Are you as green as the Grinch - or is it just an illusion?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emelie Persson; Linnea Svensson; [2022]
   Nyckelord :Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. LÄS MER

7. 15. The price of sustainable skincare : A multimodal critical discourse analysis of influencing on TikTok

   Master-uppsats, Jönköping University

   Författare :Chiara Savorelli; [2022]
   Nyckelord :sustainable skincare; capitalism; TikTok; influencer; class discourse analysis;

   Sammanfattning : This thesis investigates the role of so called sustainable influencers in the communication of sustainable skincare on TikTok. Several videos are analysed using MCDA as a method and enriching the analysis with interviews performed to the influencers whose videos have been object of examination. LÄS MER