Sökning: "Online-to-Offline marketing"

Hittade 3 uppsatser innehållade orden Online-to-Offline marketing.

  1. 1. e-handelns effekt på den svenska modehandeln : En studie om hur kunder och klädföretag i Sverige påverkas av digitaliseringen av modebranschen

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Elsa Björklund; [2020]
    Nyckelord :fashion industry; consumption behaviour; marketing strategies; Digitalization; Word-of-Mouth; information society; participatory culture; Online-to-Offline marketing; social media; influencer marketing.; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to provide the reader with knowledge of how the Swedish fashion industry, marketing strategies and consumption practices are affected by digitalization. This thesis is based on a netnographic method: a quantitative study. LÄS MER

  3. 2. Glossier : en fallstudie

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Rebecka Engstrand; [2019]
    Nyckelord :beauty industry; charismatic capitalism; Consumption; marketing; Digitalization; Glossier; prosumer; user generated content; Online-to-Offline marketing; social media användare genererat innehåll; Digitaliseringen; Karismatiska kapitalism Konsumtion; marknadsföring; prosument; Online-to-Offline marknadsföring skönhetsindustrin; sociala media; Cultural Sciences;

    Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER

  4. 3. Discounts as marketing strategies for O2O platform—the case of Eleme

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Liru Jiang; [2016]
    Nyckelord :O2O platform; discounts as marketing strategies; Eleme;

    Sammanfattning : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. LÄS MER