Sökning: "Online-to-Offline marketing"
Hittade 2 uppsatser innehållade orden Online-to-Offline marketing.
- Kandidat-uppsats, Lunds universitet/Avdelningen för digitala kulturer
Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER
- Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi
Sammanfattning : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. LÄS MER