Sökning: "Online-to-Offline marketing"

Hittade 2 uppsatser innehållade orden Online-to-Offline marketing.

  1. 1. Glossier : en fallstudie

    Kandidat-uppsats, Lunds universitet/Avdelningen för digitala kulturer

    Författare :Rebecka Engstrand; [2019]
    Nyckelord :beauty industry; charismatic capitalism; Consumption; marketing; Digitalization; Glossier; prosumer; user generated content; Online-to-Offline marketing; social media användare genererat innehåll; Digitaliseringen; Karismatiska kapitalism Konsumtion; marknadsföring; prosument; Online-to-Offline marknadsföring skönhetsindustrin; sociala media; Cultural Sciences;

    Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER

  2. 2. Discounts as marketing strategies for O2O platform—the case of Eleme

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Liru Jiang; [2016]
    Nyckelord :O2O platform; discounts as marketing strategies; Eleme;

    Sammanfattning : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. LÄS MER