Sökning: "Online"

Visar resultat 6 - 10 av 8980 uppsatser innehållade ordet Online.

  1. 6. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  3. 7. National Heroes, Digital Soldiers, Vulnerable Children and all the Others: A Critical Discourse Analysis of Videos Communicating the QAnon Conspiracy Theory

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Cecilia Gatenheim; [2024-02-23]
    Nyckelord :conspiracy theory; far-right; emotions; video analysis; discourse analysis;

    Sammanfattning : This thesis analyses the making of Us and Them in videos communicating the QAnon conspiracy theory, which have been circulating on online social forums. For this purpose, Multimodal Critical Discourse Analysis is used, together with Sara Ahmed’s cultural theory of emotions. LÄS MER

  4. 8. Avoiding Uncertainty in the Aftermath of Ghosting: The Role of Need for Closure and Age

    Kandidat-uppsats, Göteborgs universitet/Institutionen för psykologi

    Författare :Wilma Arvidsson; Linnea Flygfors; [2024-02-20]
    Nyckelord :Ghosting; Uncertainty; avoidance;

    Sammanfattning : With the rise of online dating, ghosting—a strategy to end a relationship without explanation—has become a prominent aspect of the modern dating scene. Because of the uncertainty this strategy entails for the ghostee, different individuals might react in different ways due to their individual level of need for closure (NFC). LÄS MER

  5. 9. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  7. 10. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER