Sökning: "Oona Karppinen"

Hittade 1 uppsats innehållade orden Oona Karppinen.

  1. 1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER