Sökning: "Opeoluwa Adebayo-omolade"

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  1. 1. Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers

    Magister-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Basirat Ikumapayi; Opeoluwa Adebayo-Omolade; [2018]
    Nyckelord :E-commerce; purchase intention; generation Y; perceived risk; perceived benefit; personal factors; generational cohort;

    Sammanfattning : Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. LÄS MER