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1. Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers
Magister-uppsats, Högskolan Dalarna/FöretagsekonomiSammanfattning : Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. LÄS MER
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