Sökning: "Opinion Spam"

Hittade 1 uppsats innehållade orden Opinion Spam.

1. 1. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Eric Collinder; Oskar Södergren; [2017]
   Nyckelord :Opinion Spam; Brand Trust; Consumer Satisfaction; Electronic Commerce; Electronic Word of Mouth eWOM ;

   Sammanfattning : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. LÄS MER