Sökning: "Organisational identity"

Visar resultat 21 - 25 av 110 uppsatser innehållade orden Organisational identity.

1. 21. Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Marie Christin Otto; [2021]
   Nyckelord :CSR; perception; sensemaking; organisational identity; communication; Social Sciences;

   Sammanfattning : Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity. Global warming, , environmental damage and economic and financial crises have put businesses under scrutiny. LÄS MER

3. 22. Brand Identity Management inom snabbmatsindustrin : En kvalitativ fallstudie på Bastard Burgers

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Fredrika Lindmark; Julia Hedström; [2021]
   Nyckelord :Brand Identity; Internal Branding; Building Brand; Branding; Fast Food Industry; Brand Communication; Brand Identity Management; Organisational Identification; Brand Citizenship Behaviour.;

   Sammanfattning : Companies today are faced with competitive markets where a large number of similar products and services are offered, which leads to companies with strong brands gaining competitive advantage, as brands facilitate consumers rational decision-making. Previous studies explore the importance of a well-established brand and how to build a strong brand identity through brand identity management (BIM). LÄS MER

4. 23. The Corporate Brand Identity in a Hybrid Workplace Model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Cornelia Borg; Caoimhe O'Sullivan; [2021]
   Nyckelord :Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. LÄS MER

5. 24. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

   Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Karin Karlsson; Lamei Tang; [2021]
   Nyckelord :Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

   Sammanfattning : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. LÄS MER

7. 25. Sambandet mellan organisationskultur och ledarskap

   Kandidat-uppsats, Lunds universitet/Pedagogik

   Författare :Olivia Ekberg; Gabriella Bruksner; [2021]
   Nyckelord :organizational culture; leadership; identity; recruitment; jargon; Social Sciences;

   Sammanfattning : The purpose of this study was to analyze the Organizational culture and Leadership in a smaller organization within the information technology industry. Furthermore, the purpose of this essay was to examine the correlation between these two concepts and see what factors that influence how these evolve and also see how the company and its are working with their organizational culture. LÄS MER